Location: T-220, 3rd Floor
Tel: 03-2201 3908
Adidas has a clear mission – to be leading sports brand in the world. To accomplish this mission, the brand comprises two decisions that reflect two distinct market segments – sports performance and sport style. Product and marketing initiatives at adidas primarily focus on five global priorities football, running, training, basketball, and originals.
The adidas brand attitude “impossible is nothing” drives all brand communication initiatives and help strengthen the brand’s bond with consumers with a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly position itself as a top-notch brand in all markets.